ONE Show student competition- Nooka
The Work Of Carolyn Klein
As an extension of the “Krazy fixes Klumsy” campaign, a Wikipedia page take over would occur, demonstrating a light-hearted animation that mimics the “symptoms” of Klumzimatosis. Users would can then click to see the full Klumzimatosis Wikipedia entry to learn more.
We all have uncoordinated moments that are usually followed by a few strong four letter words.Because constantly replacing belongings becomes expensive, Krazy Glue not only helps save The Uncoodinated money, but it can instantly glue back a little sanity into their lives. To hype up the Krazy Glue brand, a 360 campaign was created centering around an imaginary condition: Klumzimatosis, to help justify the unexpected whoopsies.
Created for the Krazy fixes Klumsy campaign for Krazy Glue.
In the fall of 2009, Keith Crain, chairman of Crains Communication, came to the College for Creative Studies to pick creative brains. He was looking for a innovative, fresh, and smart contingency plan involving future changes to his company. Crains Communications, in a nutshell, is a massive bucket of information in the form of thirty-two business, trade, and consumer publications across the globe. For a while now, the publication business in general has been on a decline due to today’s high demand for information at the fingertips in the blink of an eye. Mr. Crain wondered what was the best solution the College for Creative Studies students could come up with over the course of five weeks. Copywriting/Video Voice Over: Carolyn Klein
In addition, we were to create a microsite that brought the brand to life as well as provide an interactive opportunity for the consumer.
With this assignment we were asked to selected a product from a 1930’s novelty catalogue. In choosing a product, we were then asked to create a complete brand identity for the product from ground up.
Jeep Rebrand
The objective of this assignment was to select an international brand and assess it’s strengths and weaknesses as to make recommendations that give the brand a facelift.
“Ferociously Hot” Campaign2009 Mobius Award 2009 D Show Award
Client: Moleskin Art Director/Photographer/Copywriter: Carolyn Klein
